Does your organization’s wireless broadband sometimes seem excessive? When a company has relatively high upstream and downstream capacity, thinking of ways to resell this excess capacity to companies that need either can be an interesting avenue for boosting efficiency.
Once your high speed internet is up and running under the, and you haven’t over sold your available bandwidth, you’ll find that your system is running smoothly and predictably. However, the excess bandwidth available from every now & then could be sold as stand-by bandwidth to subscribers. In the context of metered service, the concept of selling a “stand-by” upgrade to whatever service tier the subscriber has purchased is a viable option.
Here’s an example to illustrate this further: the “stand-by” up-sell might cost you a certain amount on top of the basic monthly rate (different for different broadband plans); what the subscriber gets for that is potentially higher speeds when the network load or sector drops below a threshold chosen by the internet service provider, and none of his usage counts against him during those stand-by periods. When not in stand-by mode, all normal tiered service rules apply. This approach works much better than a “happy hour” because the subscriber will benefit anytime network utilization is under the chosen threshold. This makes it easier to up-sell as opposed to a traditional Midnight to 6am happy hour.
Internet service providers conduct independent analysis to determine what thresholds and transfer rates will apply to stand-by bandwidth but the possibilities are endless. For example, subscribers could avoid the penalty box, and instead have their transfer rates increased over their tier of service, thereby gaining a share of the overall stand-by bandwidth available. The allocated stand-by bandwidth could potentially be distributed amongst various tiers of service or a specific router leaving the internet service providers to design what they want.
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